TOUR

Traffick Jam Live will take the “Eyes 4 U” campaign on an annual U.S. tour beginning late 2021. The tour is built upon the “Eyes 4 U” preventative hand signal and the supporting ii4u.org website content.   Not unlike the “Stop, Drop, and Roll” campaigns from many years back, the core value of the “Eyes 4 U” campaign is the vital national messaging and awareness it creates. 

The tour is strategically scheduled to produce live, outdoor JAM DAY events in 10-15 states per year. TJL will partner with local ATOs, local community centers, schools, and businesses at each tour stop to help promote and sponsor the event optimizing maximum attendance. TJL will also leverage its weekly TJL NEWS broadcasts, distributed over six digital media channels, to drive publicity and participation at each tour destination.  

A key point to the “Eyes 4 U” tour is the cash flow generated from attendees and participants at each tour stop enabling TJL to sustain tour expenses and commitment to product excellence and to increase the allowable budget spent producing each event.  

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Each JAM DAY event along the nationwide tour includes the following:

  • Fun, festive, modern-day “state fair” style games for high schoolers to compete against each other in bracket tournaments in cornhole, co-ed volleyball, and pickleball.

  • The outdoor stage for live music jams, DJ playlists, popular music videos, highlight videos from the day’s events, awards presentations, and key anti-grooming messaging.

  • Live leaderboards showing how each high school is performing.

  • A walk-a-thon that circles around the JAM DAY site and active tournaments.

  • ATO booths, presentations & fundraising opportunities.

  • Gift bags, promotional “Eyes 4 U” tchotchke giveaway items.

  • A BBQ and a music concert “Jam” finale.


    The creation of TJL’s “Eyes 4 U” preventative / escape enabling hand signal is a transformational game-changer in combating the trafficking of girls. No such nationally recognized child trafficking protection hand signal currently exists and TJL, the creator of the concept, is excited to roll out the national campaign and hone the strategy of optimal impact messaging. The national tour of live JAM DAY events to promote the “Eyes 4 U” campaign to high school students across the United States is extremely valuable and an ideal way to reach the targeted vulnerable population of girls. The social media posts and word-of-mouth communication generated by the tour’s JAM DAY events is Metcalfe’s Law in action. In the next section, we present a key segment of the “Eyes 4 U” campaign that exponentially scales the strength and the power of the network of existing ATOs in the United States.